Modern Pakistani Fashion. Timeless by Design.
Founded in 2011 by Hina Mirza, a British designer originally from the UK, Hina Mirza was created with a vision to bring a fresh perspective to Pakistani fashion—combining contemporary Western silhouettes with the elegance and heritage of Eastern design.
After studying at the University of the Arts London, Hina followed her passion for fashion, designing collections that celebrate effortless style, comfort, and individuality. Today, the brand specialises in modern everyday wear, creating versatile pieces that transition seamlessly from casual daytime dressing to elegant evening occasions.
Timeless Fashion. Effortless Confidence.
Hina Mirza is proudly a family-run business, led by Hina Mirza alongside her husband, Yasir Mirza. Together, they have grown the brand from a small vision into one of Karachi’s recognised contemporary fashion labels, built on creativity, quality, and a shared commitment to excellence.
Over the years, the brand has expanded to include its flagship boutique in Zamzama and its store at Dolmen Mall Clifton, serving customers across Pakistan and internationally. Every collection is thoughtfully crafted using premium fabrics, refined tailoring, and meticulous attention to detail.
At Hina Mirza, we believe fashion should be timeless, wearable, and empowering. Our mission is to create beautifully designed pieces that make women feel confident, comfortable, and effortlessly elegant—every single day.